All Good Presents’ 4848 Festival July 11-13. Interview with All Good Founder and 4848 Festival Mastermind Tim Walther.

Published on May 5, 2019

All Good Presents’ 4848 Festival will take place July 11-13 in Snowshoe Village, a resort town situated 4,848 feet above the clear lakes and lush valleys of the West Virginia Appalachia. Mountaintop headlining sets from Greensky Bluegrass (2 nights, 4 sets) and Umphrey’s McGee, late-nights with Billy Strings and Turkuaz, plus Railroad Earth, Lettuce, Orgone, Infamous Stringdusters, Marcus King Band, Fruition and many more is enough to sell any music fan.

But 4848 is being billed as a destination festivacation, where price of admission includes the pools and hot tubs of Split Rock Pools, ziplining and other water sports on Shavers Lake, mountain biking, hiking, and access to ski lifts to run between the lake and mountaintop village. Plus you can ditch the tent pitching and stay in village resort accommodations ranging from studios to mountain view condos, or camp lakeside at Shavers Lake.

All Good founder and 4848 Festival mastermind Tim Walther took a few minutes out of his busy schedule managing Dark Star Orchestra and promoting shows in the Washington, D.C. area to talk about 4848.

GM: From Marvin’s Mountaintop (home of several All Good Festivals) to Snowshoe, just what is it about mountains that makes them so damn perfect for a festival?

TW: Well I think it really boils down to the people. You’re talking about a demographic that appreciates nature, is interested in conservation, and is active and wants to get out and hike, bike, canoe, swim and more. Many of us are getting older and want to bring our families along, and this festival is great for that. The natural beauty will make a beautiful backdrop to the music, but the opportunity to play in nature too gives 4848 the extra layer we were going for.

GM: So from all the potential choices, what drew you to Snowshoe specifically?

TW: The idea wasn’t mine initially, but when the location was proposed we came out to toss around potential ideas. My first thought was “Well there’s room for maybe 1,000 campers down by Shavers Lake – but where are we going to put everyone else?” But one thing about Snowshoe Village is it keeps pulling you back. So we kept coming back, and started talking about renting out the rooms and condos, and picturing how we’re going to make the village come alive. Once the logistics were figured out we knew we had to do it.

Tim and I talked about the vibe of Snowshoe village and what it means to bring an already magical place ‘alive’. Tim mentioned the street performers, fire spinners, and more that will be on top of the mountain for the weekend. Pair that with two stages backed up against the beautiful village (Village Stage) and the other on the edge of slopes (Sky Stage) and it’s not hard to picture yourself looking out over Appalachia from nearly a mile up while Marcus King or Mimi Naja (Fruition) provides the soundtrack from dusk to dark.

GM: This is a big return to West Virginia after all the years of the All Good Festival, what are your ties to the state?

TW: West Virginia is a second home to me now. And again, it’s the people. These folks aren’t working 80 hours per week trying to change the world like people in the city. These people are just living to enjoy life, and enjoy nature. They’re living for friends and family, and when you take part in events like these you become both friend and family. Snowshoe Village has about 300 summer staff, and probably half will end up coming into the festival as fans. These are good people that share the values of our festival demographic – the synergy there makes this a great fit.

It says a lot about the scale of an event when it takes 15 minutes before we actually talk music. Beyond the obvious heavy-hitters of the jam scene, we talked about how Tim’s club promotion work in DC was instrumental in curating a lineup with diverse musical interests. He specifically mentioned bands like Chris Jacobs Band and The Hip Abduction that may come in as unknowns to most but will impress and leave with new fans. The same could be said for any of the daytime acts.

GM: Some afternoon shows will happen down the ski lifts from the mountain at the Boathouse on Shavers Lake, which will be great – what about some of the other venues in the village? Any plans for indoor music, pop-up shows, or anything or the sort?

TW: A majority of the music and events are on the schedule. But there will be surprises for sure- some planned, some spontaneous. For me, I don’t need to get too involved as a festival manager to spawn collaborations and pop-up jams. You take the caliber of musicians like Greensky Bluegrass, Billy Strings, Marcus King, and those guys – they’ll figure it out. Just bring musicians and good people together, put them in a great environment and take care of them, the rest will write itself.

I couldn’t agree more. Join us on the mountaintop – tickets, lodging, camping and more available here.

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